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Virtual Social Networks And Their Utilization For Promotion

Author

Listed:
  • Robert Stefko

    (Faculty of Management, Department of Marketing and International Trade, University of Presov in Presov, Slovakia)

  • Peter Dorcak

    (Faculty of Management, Department of Marketing and International Trade, University of Presov in Presov, Slovakia)

  • Frantisek Pollak

    (Faculty of Management, Department of Marketing and International Trade, University of Presov in Presov, Slovakia)

Abstract

The article deals with current knowledge of social media with the focus on social networks. Social media offer great opportunities for businesses. However, in order to use these new business channels in the most effective way, businesses need relevant information. The main purpose of this article is to evaluate the state of utilization of social networks by businesses as well as home and foreign customers. The aim is also to point out on the importance of networking as a tool for acquiring an important competitive advantage in times of constant changes.

Suggested Citation

  • Robert Stefko & Peter Dorcak & Frantisek Pollak, 2011. "Virtual Social Networks And Their Utilization For Promotion," Advanced Logistic systems, University of Miskolc, Department of Material Handling and Logistics, vol. 4(1), pages 1-238, September.
    • Handle: RePEc:pcz:alspcz:v:4:y:2011:i:1:p:126-134
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