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The Adoption of Export as an Innovative Strategy

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  • Woo-Young Lee

    (Sugang University)

  • John J Brasch

    (University of Nebraska)

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    Abstract

    This research identifies a typical form of the exporting adoption process regarding two dimensions—the initiating force and the rationality of the export adoption process. It was hypothesized, first, for this study that, in the export innovation adoption situation, the adoption process would be initiated more often by internally perceived problems or needs rather than by passively received information about the innovation: exporting. A second major hypothesis took the view that the export adoption process was more rational than nonrational. Third using various instruments—including Hage and Aiken's index—we measured the organizational structural characteristics of 35 Nebraska exporting manufacturers. The innovation-oriented group and nonrational export adoption processes proved to be the more common in this group.©1978 JIBS. Journal of International Business Studies (1978) 9, 85–94

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    Bibliographic Info

    Article provided by Palgrave Macmillan in its journal Journal of International Business Studies.

    Volume (Year): 9 (1978)
    Issue (Month): 1 (March)
    Pages: 85-94

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    Handle: RePEc:pal:jintbs:v:9:y:1978:i:1:p:85-94

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    Cited by:
    1. Javalgi, Rajshekhar G. & White, D. Steven & Lee, Oscar, 2000. "Firm Characteristics Influencing Export Propensity: An Empirical Investigation by Industry Type," Journal of Business Research, Elsevier, vol. 47(3), pages 217-228, March.
    2. Chetty, Sylvie K. & Wilson, Heather I. M., 2003. "Collaborating with competitors to acquire resources," International Business Review, Elsevier, vol. 12(1), pages 61-81, February.
    3. Javalgi, Rajshekhar G. & Lawson, Diana & Gross, Andrew C. & White, D. Steven, 1998. "Firm characteristics and export propensity: a comparison of manufacturers and manufacturing-based service providers," International Business Review, Elsevier, vol. 7(5), pages 521-534, October.
    4. Wilkinson, Timothy & Brouthers, Lance Eliot, 2006. "Trade promotion and SME export performance," International Business Review, Elsevier, vol. 15(3), pages 233-252, June.
    5. Kais Mejri & Katsuhiro Umemoto, 2010. "Small- and medium-sized enterprise internationalization: Towards the knowledge-based model," Journal of International Entrepreneurship, Springer, vol. 8(2), pages 156-167, June.
    6. Leonidou, Leonidas C., 1995. "Export stimulation research: Review, evaluation and integration," International Business Review, Elsevier, vol. 4(2), pages 133-156, June.
    7. Axinn, Catherine N. & Savitt, Ron & Sinkula, James M. & Thach, Sharon V., 1995. "Export intention, beliefs, and behaviors in smaller industrial firms," Journal of Business Research, Elsevier, vol. 32(1), pages 49-55, January.
    8. Valle Santos & Teresa García, 2011. "Business motivation and informational needs in internationalization," Journal of International Entrepreneurship, Springer, vol. 9(3), pages 195-212, September.

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