Changing IB scholarship via rhetoric or bloody knuckles? A case study in the boundary conditions for persuasion
AbstractPapers challenging institutionalized fields to change are rare, and those not extinguished by neglect are rarer. Shenkar understands his target audience. Those in that target community of IB scholars studying cultural distance's (CD) associations with foreign direct investment (FDI) might read this paper as relatively radical. Culture scholars sometimes interpret the discussion of cultural friction (CF) as competing with, even slighting by omission, their corpus of work on contact and interaction. Both readings are false, and forced comparison with two later papers reveals retrospective bias at work. It further reveals CF as a metaphor, not theory; it is not a research agenda “assigned to the field”, even if it becomes a personal project for the author. Rhetorical theory is the basis to compare the reasoning of appeals and emotion. The discussion considers whether academic change agents might consider more use of emotion. Bringing Shenkar into focus enriches our appreciation for its impressive craftsmanship as well as its scholarship. I discuss implications for “impact” as a concept currently stuck with looking for citation over substance, and offer suggestions for reviewers and editors to lower the barriers for impact.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Bibliographic InfoArticle provided by Palgrave Macmillan in its journal Journal of International Business Studies.
Volume (Year): 43 (2012)
Issue (Month): 1 (January)
Contact details of provider:
Web page: http://www.palgrave-journals.com/
Postal: Palgrave Macmillan Journals, Subscription Department, Houndmills, Basingstoke, Hampshire RG21 6XS, UK
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Elizabeth Gale).
If references are entirely missing, you can add them using this form.