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Cross-National Comparison of Export Promotion Services: The Views of Canadian and Austrian Companies

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  • F H Rolf Seringhaus

    (Wilfrid Laurier University)

  • Guenther Botschen

    (University of Innsbruck)

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    Abstract

    Export promotion systems in Canada and Austria are contrasted and their services evaluated from a company perspective. The Canadian system is government-based, while the Austrian one operates in the private sector. Apart from the philosophy under which these export support systems operate, they differ also in strategic orientation. A survey of stratified samples of exporters in Canada (271) and Austria (312) shows significant differences in perceived usefulness of services given similar exporters needs. Companies desire more tailored support as well as greater involvement of private sector institutions which are not currently providing export support. Overall, Austrian companies appear more inclined to use export support and generally seem more willing to acquire exporting know-how externally compared to Canadian firms. Conclusions are offered with respect to improving the respective export promotion systems.© 1991 JIBS. Journal of International Business Studies (1991) 22, 115–133

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    Bibliographic Info

    Article provided by Palgrave Macmillan in its journal Journal of International Business Studies.

    Volume (Year): 22 (1991)
    Issue (Month): 1 (March)
    Pages: 115-133

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    Handle: RePEc:pal:jintbs:v:22:y:1991:i:1:p:115-133

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    Cited by:
    1. Cruz, Marcio, 2014. "Do export promotion agencies promote new exporters ?," Policy Research Working Paper Series 7004, The World Bank.
    2. Wilkinson, Timothy J. & Brouthers, Lance Eliot, 2000. "An Evaluation of State Sponsored Promotion Programs," Journal of Business Research, Elsevier, Elsevier, vol. 47(3), pages 229-236, March.
    3. Lederman, Daniel & Olarreaga, Marcelo & Payton, Lucy, 2006. "Export Promotion Agencies: What Works and What Doesn't," CEPR Discussion Papers, C.E.P.R. Discussion Papers 5810, C.E.P.R. Discussion Papers.
    4. Sharmistha Bagchi-Sen, 1999. "The Small and Medium Sized Exporters' Problems: An Empirical Analysis of Canadian Manufacturers," Regional Studies, Taylor & Francis Journals, Taylor & Francis Journals, vol. 33(3), pages 231-245.
    5. Ciravegna, Luciano & Majano, Sara B. & Zhan, Ge, 2014. "The inception of internationalization of small and medium enterprises: The role of activeness and networks," Journal of Business Research, Elsevier, Elsevier, vol. 67(6), pages 1081-1089.
    6. Freixanet, Joan, 2012. "Export promotion programs: Their impact on companies’ internationalization performance and competitiveness," International Business Review, Elsevier, Elsevier, vol. 21(6), pages 1065-1086.
    7. Preece, Stephen B. & Miles, Grant & Baetz, Mark C., 1999. "Explaining the international intensity and global diversity of early-stage technology-based firms," Journal of Business Venturing, Elsevier, vol. 14(3), pages 259-281, May.
    8. Wilkinson, Timothy & Brouthers, Lance Eliot, 2006. "Trade promotion and SME export performance," International Business Review, Elsevier, Elsevier, vol. 15(3), pages 233-252, June.
    9. Gripsrud, Geir & Benito, Gabriel R. G., 1995. "Promoting imports from developing countries: A marketing perspective," Journal of Business Research, Elsevier, Elsevier, vol. 32(2), pages 141-148, February.

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