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Attitudes of U.S. Purchasing Managers Toward Industrial Products Manufactured in Selected Western European Nations

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  • Phillip D White

Abstract

This study reports the findings of a research project which focused on the stereotypes of United States purchasing managers have about industrial products manufactured in England, France, Italy and West Germany, as well as the United States. The objective of the research was to determine what stereotypes, if any, exist in the minds of industrial buyers as they consider industrial products from these Western European nations. The findings suggest that stereotypes do exist for industrial products being traded by these nations. Managerial implications for marketing managers are discussed.© 1979 JIBS. Journal of International Business Studies (1979) 10, 81–90

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  • Phillip D White, 1979. "Attitudes of U.S. Purchasing Managers Toward Industrial Products Manufactured in Selected Western European Nations," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 10(1), pages 81-90, March.
    • Handle: RePEc:pal:jintbs:v:10:y:1979:i:1:p:81-90
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    Cited by:

    1. George Philippidis & Hubbard Lionel, 2003. "Varietal Utility and Patriotic Preference: The Cas of European Agriculture," Cahiers d'Economie et Sociologie Rurales, INRA Department of Economics, vol. 66, pages 5-25.
    2. Bilge Aykol & Dayananda Palihawadana & Leonidas C. Leonidou, 2013. "Research on the Import Activities of Firms 1960–2010," Management International Review, Springer, vol. 53(2), pages 215-250, April.
    3. Saif Mir & John A. Aloysius & Stephanie Eckerd, 2017. "Understanding Supplier Switching Behavior: The Role of Psychological Contracts in a Competitive Setting," Journal of Supply Chain Management, Institute for Supply Management, vol. 53(3), pages 3-18, July.
    4. Moon, B. J. & Jain, S. C., 2002. "Consumer processing of foreign advertisements: roles of country-of-origin perceptions, consumer ethnocentrism, and country attitude," International Business Review, Elsevier, vol. 11(2), pages 117-138, April.
    5. Katsikeas, Constantine S. & Al-Khalifa, Ali & Crick, Dave, 1997. "Manufacturers' understanding of their overseas distributors: the relevance of export involvement," International Business Review, Elsevier, vol. 6(2), pages 147-163, April.
    6. Harvey, Michael & Griffith, David & Kiessling, Tim & Moeller, Miriam, 2011. "A multi-level model of global decision-making: Developing a composite global frame-of-reference," Journal of World Business, Elsevier, vol. 46(2), pages 177-184, April.

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