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The Evolution of Car Sales in S.C. Next Automobile S.A. During the Crisis

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Author Info

  • Savu Mihaela

    ()
    (Constantin Brâncoveanu University, Piteºti Faculty of Management Marketing in Economic Affairs)

  • Antonescu Eugenia

    ()
    (Constantin Brâncoveanu University, Piteºti Faculty of Management Marketing in Economic Affairs)

  • Mîndreci Georgiana

    ()
    (Constantin Brâncoveanu University, Piteºti Faculty of Legal, Administrative and Communication Sciences)

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    Abstract

    The automotive industry had to withstand the effects of the economic crisis, a fact underlined by the automobile production which had a volume decrease between 2008 and 2009. The same situation occurred on the car market in Romania, with the difference that the decline began in 2009 and it has continued up to now. Regarding the car sales, the Toyota brand was negatively affected by the crisis and the number of cars sold decreased between 2009 and 2010. The same situation is specific for S.C. Next Automobile S.A., a company that provides only Toyota and Lexus cars on the car market.

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    File URL: http://stec.univ-ovidius.ro/html/anale/ENG/cuprins%20rezumate/volum2012p2v2.pdf
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    Bibliographic Info

    Article provided by Ovidius University of Constantza, Faculty of Economic Sciences in its journal Ovidius University Annals, Economic Sciences Series.

    Volume (Year): XII (2012)
    Issue (Month): 2 (Decembre)
    Pages: 511-514

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    Handle: RePEc:ovi:oviste:v:xii:y:2012:i:2:p:511-514

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    Web page: http://www.univ-ovidius.ro/facultatea-de-stiinte-economice
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    Keywords: crisis; automobile; automotive industry; car market;

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