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Gaining Competitive Advantage by Emphasizing the Positive Attributes of Resources Held

Author

Listed:
  • Avrigeanu Alina Florentina

    (Romanian-American University, Faculty of Management-Marketing)

Abstract

This paper aims to present the elements of the internal environment of firms and how they contribute to achieve a relative advantage. Altough VRIO framework is a precious strategic management tool it can be effective only in correlation with analysis of the external environment given, for example, need to find external references for estimating the value, scarcity and inimitability of a resource and selection of reference elements from the same market or the same strategic group.

Suggested Citation

  • Avrigeanu Alina Florentina, 2012. "Gaining Competitive Advantage by Emphasizing the Positive Attributes of Resources Held," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 791-795, May.
  • Handle: RePEc:ovi:oviste:v:xii:y:2012:i:12:p:791-795
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    More about this item

    Keywords

    resource; competence; capability; VRIO;
    All these keywords.

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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