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Motivation in Insurance Sales

Author

Listed:
  • Stofor Ovidiu-Ilie

    (Faculty of Economics and Business Administration, “Alexandru Ioan Cuza” University, Iaºi)

Abstract

Everyone makes a lot of projects over the entire life. Some projects are completed, but others do not. That's because our lives contain unexpected situations, some pleasant, but others undesirable. Also unpleasant situations as accidents, hospitalizations, deaths may generate financial frustrations, along with physical discomfort. Many Romanians see insurance as a product that “is not up their alley” including it in the luxury category. Furthermore, the media shows, sometimes amplify certain cases of doubt in relations between insurance company - customer. Appropriate marketing, allied with the informational technologies can improve the complete relationship between the two entities - the offeror and the consumer.

Suggested Citation

  • Stofor Ovidiu-Ilie, 2012. "Motivation in Insurance Sales," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1187-1192, May.
    • Handle: RePEc:ovi:oviste:v:xii:y:2012:i:12:p:1187-1192
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    More about this item

    Keywords

    life insurance; insurance marketing; consumer beahaviour.;
    All these keywords.

    JEL classification:

    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics

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