Communication Analysis for a Tourism Enterprise
AbstractThe implementation of a global communication strategy does not stand for a measure that could be put into action one day or another, but it requires a long way which is often blocked by obstacles or in danger of being lost. For such risks to be prevented, the establishment of an elaborated system of communication assessment (in its various forms, and also at a global level) is crucial (and unfortunately non-existent even in the incipient forms at SC THR “Black Sea” in Eforie Nord). The global communication strategy implies an agreement between the internal communication strategies and the institutional and commercial ones. On the one hand, a separation between those strategies cannot be done accurately, and on the other hand, it may affect the approach that led us to debate the theme of global communication.
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Bibliographic InfoArticle provided by Ovidius University of Constantza, Faculty of Economic Sciences in its journal Ovidius University Annals, Economic Sciences Series.
Volume (Year): XI (2011)
Issue (Month): 1 (May)
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Web page: http://www.univ-ovidius.ro/facultatea-de-stiinte-economice
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global communication; strategy; objective; institutional communication; logo.;
Find related papers by JEL classification:
- D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search, Learning, and Information
- M14 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - Corporate Culture; Social Responsibility
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