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Consumer Behaviour in Time of Economic Crisis

Author

Listed:
  • Calin Mariana Floricica

    (“Tomis” University of Constanta)

Abstract

Given the ongoing changes occurring in the Romanian economy and the world as it is natural to modify consumer behavior. Those who suffer most from the crisis are those who do not want to change, to adapt.. Consumers are able to handle this difficult economic environment with a low salary, manage to buy from stores so that to get money until the next salary, made themselves certain things without being forced to buy them from stores. The disappearance of alternative forms of credit has hit consumer behavior VAT increase to 24% share is huge for a small economy and a depleted population, representing an extremely difficult factor to bear 25% lower wages brought to reorganize priorities and the default behavior of consumers

Suggested Citation

  • Calin Mariana Floricica, 2011. "Consumer Behaviour in Time of Economic Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 319-322, May.
  • Handle: RePEc:ovi:oviste:v:11:y:2011:i:1:p:319-322
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    More about this item

    Keywords

    consumer behavior; market strategies;

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

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