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Innovative Strategies Development of the Company in Terms of Global Competition

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Author Info

  • Radu Riana Iren

    ()
    (“Dunãrea de Jos” University of Galati, Faculty of Economic Sciences)

  • Necsulescu Ecaterina

    ()
    ("Danubius" University of Galati, Faculty of Economics)

Abstract

Blue ocean strategy challenges companies to emerge in the middle of the fierce competition that is by creating undisputed market areas which result in competition to become irrelevant. Only, instead of dividing the existing market demand, blue ocean strategy refers to a growing demand and to eliminate competition. Blue Ocean opportunities have always existed and have been explored as the universe expanded business. This expansion is the foundation of economic growth.

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Bibliographic Info

Article provided by Ovidius University of Constantza, Faculty of Economic Sciences in its journal Ovidius University Annals, Economic Sciences Series.

Volume (Year): XI (2011)
Issue (Month): 1 (May)
Pages: 1797-1800

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Handle: RePEc:ovi:oviste:v:11:y:2011:i:1:p:1797-1800

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Web page: http://www.univ-ovidius.ro/facultatea-de-stiinte-economice
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Related research

Keywords: blue ocean strategy; competition;

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