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The CR-Marketing Strategy

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  • Pricop Oliver Constantin

    ()
    (“Petre Andrei” University of Iasi, Faculty of Economics)

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    Abstract

    The Customer Relationship- Marketing supposes the adaptation of the marketing mix from the customers’ and the market’s perspective. Thus, the 4 P (product, price, place, promotion) must become 4 D (desired by consumers, distinctive from the competition, deliverable by the company, durable over time) respectively 4C (the buyer with his requirements and desires, the cost paid by the buyer, the convenience of the acquisition, the communication with the customers. The CR-Marketing strategy comprises the customer acquisition strategy, the customer engagement strategy, the customer recovery strategy, the competitive advantage strategies.

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    File URL: http://stec.univ-ovidius.ro/html/anale/RO/cuprins%20rezumate/rezumate2011p1.pdf
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    Bibliographic Info

    Article provided by Ovidius University of Constantza, Faculty of Economic Sciences in its journal Ovidius University Annals, Economic Sciences Series.

    Volume (Year): XI (2011)
    Issue (Month): 1 (May)
    Pages: 1769-1772

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    Handle: RePEc:ovi:oviste:v:11:y:2011:i:1:p:1769-1772

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    Web page: http://www.univ-ovidius.ro/facultatea-de-stiinte-economice
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    Related research

    Keywords: customer relations marketing; customer perspective; customer acquisition; customer engagement; customer recovery.;

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