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Marketing Strategies which Can Be Adopted by the Tourism Entrepreneurs in the County of Tulcea

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Author Info

  • Nenciu Daniela Simona

    ()
    („Dimitrie Cantemir” Christian University, Faculty of Tourism and Commercial Management, Constanta)

  • Secara Mirela

    ()
    („Dimitrie Cantemir” Christian University, Faculty of Tourism and Commercial Management, Constanta)

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    Abstract

    The accentuated growth of the exigencies and demands manifested in the internal and international tourist’s market has major implications in the marketing policy of the Tulcea entrepreneurs in this, in the meaning that they are trying a new approach of the adopted marketing strategies in order to adapt their offer of tourist’s services and products to these changes and to the mechanisms of the Unique European Market. The success of the entrepreneurs of the Tulcea tourism shall be determined by the manner in which they shall take into account the exigencies standards which target the tourist’s products and services, standards which they must reach. The quality of the traded tourist’s services and products, as well as the weak promotion of the tourist’s products in the Tulcea county area are major problems with which the tourism of this area is confronted. This reality is a consequence of applying inadequate marketing strategies and of the lack of careful study, from certain entrepreneurs, of the wishes and needs of the tourists.

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    Bibliographic Info

    Article provided by Ovidius University of Constantza, Faculty of Economic Sciences in its journal Ovidius University Annals, Economic Sciences Series.

    Volume (Year): X (2010)
    Issue (Month): 2 (October)
    Pages: 558-561

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    Handle: RePEc:ovi:oviste:v:10:y:2010:i:2:p:558-561

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    Web page: http://www.univ-ovidius.ro/facultatea-de-stiinte-economice
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    Related research

    Keywords: strategy; marketing; tourism; competitiveness; quality.;

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