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Strategy Making through Innovation

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  • Cureteanu Radu
  • Isac Florin
  • Rusu Sergiu

    ()
    (Universitatea Aurel Vlaicu Arad
    Universitatea Aurel Vlaicu Arad
    Universitatea Aurel Vlaicu Arad)

Abstract

This article is about company’s approach to innovation and how innovation could contribute to a useful strategy making. It is hard to open a business publication without finding optimistic articles on successful innovators. The message usually is, ‘‘innovators win’’ and it’s reverberating in nearly every management suite.However, in companies that don’t have a history of innovation, have made it primarily an R&D issue, or are struggling to make their innovation efforts pay off, executives need specific guidance on how to tailor a successful innovation strategy to their individual company situation.

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Bibliographic Info

Article provided by Ovidius University of Constantza, Faculty of Economic Sciences in its journal Ovidius University Annals, Economic Sciences Series.

Volume (Year): X (2010)
Issue (Month): 1 (May)
Pages: 942-945

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Handle: RePEc:ovi:oviste:v:10:y:2010:i:1:p:942-945

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Web page: http://www.univ-ovidius.ro/facultatea-de-stiinte-economice
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Related research

Keywords: innovation; useful strategy ; R&D;

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