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Priming the Risk Attitudes of Professionals in Financial Decision Making

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  • Dalia Gilad
  • Doron Kliger

Abstract

We explore the influence of priming on financial decisions by reinforcing subjects' risk-seeking behavior under uncertainty and comparing it to behavior in control groups. We focused on professionals: commercial banks' investment advisors and accountants in CPA firms. Results indicate that priming affects subjects' risk attitudes and investment decisions. Professionals' decisions were affected more than undergraduates', suggesting they employ a more intuitive and less analytic approach in making their decisions. Our work is related to field-data research documenting correlations between returns (investors' decisions) and situational factors, (i.e., weather) by suggesting controlled tests of professionals' behavior vis-a-vis the complexity inherent in field data. Copyright 2008, Oxford University Press.

Suggested Citation

  • Dalia Gilad & Doron Kliger, 2008. "Priming the Risk Attitudes of Professionals in Financial Decision Making," Review of Finance, European Finance Association, vol. 12(3), pages 567-586.
    • Handle: RePEc:oup:revfin:v:12:y:2008:i:3:p:567-586
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    File URL: http://hdl.handle.net/10.1093/rof/rfm034
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    Cited by:

    1. Kliger, Doron & Levy, Ori, 2009. "Theories of choice under risk: Insights from financial markets," Journal of Economic Behavior & Organization, Elsevier, vol. 71(2), pages 330-346, August.
    2. Delis, Manthos & Galariotis, Emilios & Monne, Jerome, 2021. "Economic condition and financial cognition," Journal of Banking & Finance, Elsevier, vol. 123(C).
    3. König-Kersting, Christian & Trautmann, Stefan T., 2018. "Countercyclical risk aversion: Beyond financial professionals," Journal of Behavioral and Experimental Finance, Elsevier, vol. 18(C), pages 94-101.
    4. Christoph Huber & Christian König-Kersting, 2022. "Experimenting with Financial Professionals," Working Papers 2022-07, Faculty of Economics and Statistics, Universität Innsbruck.
    5. Agarwal, Sumit & Chomsisengphet, Souphala & Zhang, Yunqi, 2017. "How does working in a finance profession affect mortgage delinquency?," Journal of Banking & Finance, Elsevier, vol. 78(C), pages 1-13.
    6. Martin Holmén & Felix Holzmeister & Michael Kirchler & Matthias Stefan & Erik Wengström, 2023. "Economic Preferences and Personality Traits Among Finance Professionals and the General Population," The Economic Journal, Royal Economic Society, vol. 133(656), pages 2949-2977.
    7. Wang, Wenzhao & Duxbury, Darren, 2021. "Institutional investor sentiment and the mean-variance relationship: Global evidence," Journal of Economic Behavior & Organization, Elsevier, vol. 191(C), pages 415-441.
    8. Muminović Adnan, 2023. "Not Just Empty Rhetoric: The Economic Cost of Warmongering in a Post-Conflict Environment," South East European Journal of Economics and Business, Sciendo, vol. 18(2), pages 112-125, December.
    9. Vanessa Mertins & Susanne Warning, 2013. "Gender Differences in Responsiveness to a Homo Economicus Prime in the Gift-Exchange Game," IAAEU Discussion Papers 201309, Institute of Labour Law and Industrial Relations in the European Union (IAAEU).
    10. Boschini, Anne & Muren, Astri & Persson, Mats, 2012. "Constructing gender differences in the economics lab," Journal of Economic Behavior & Organization, Elsevier, vol. 84(3), pages 741-752.
    11. Kirk, Colleen P. & McSherry, Bernard & Swain, Scott D., 2015. "Investing the self: The effect of nonconscious goals on investor psychological ownership and word-of-mouth intentions," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 58(C), pages 186-194.
    12. Kliger, Doron & Gilad, Dalia, 2012. "Red light, green light: Color priming in financial decisions," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 41(5), pages 738-745.
    13. Silvio Aldrovandi & Petko Kusev & Tetiana Hill & Ivo Vlaev, 2017. "Context Moderates Priming Effects on Financial Risk Taking," Risks, MDPI, vol. 5(1), pages 1-11, March.
    14. Alempaki, Despoina & Starmer, Chris & Tufano, Fabio, 2019. "On the priming of risk preferences: The role of fear and general affect," Journal of Economic Psychology, Elsevier, vol. 75(PA).
    15. Gelman, Sergey & Kliger, Doron, 2021. "The effect of time-induced stress on financial decision making in real markets: The case of traffic congestion," Journal of Economic Behavior & Organization, Elsevier, vol. 185(C), pages 814-841.
    16. Bottasso, Anna & Duchêne, Sébastien & Guerci, Eric & Hanaki, Nobuyuki & Noussair, Charles N., 2022. "Higher order risk attitudes of financial experts," Journal of Behavioral and Experimental Finance, Elsevier, vol. 34(C).
    17. Bosman, Ronald & Kräussl, Roman & Mirgorodskaya, Elizaveta, 2017. "Modifier words in the financial press and investor expectations," Journal of Economic Behavior & Organization, Elsevier, vol. 138(C), pages 85-98.
    18. Anthony Newell & Lionel Page, 2017. "Countercyclical risk aversion and self-reinforcing feedback loops in experimental asset markets," QuBE Working Papers 050, QUT Business School.
    19. Israel, Avi & Rosenboim, Mosi & Shavit, Tal, 2014. "Using priming manipulations to affect time preferences and risk aversion: An experimental study," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 53(C), pages 36-43.
    20. Pruijssers, Jorien Louise & Singer, Gallia & Singer, Zvi & Tsang, Desmond, 2023. "Social influence pressures and the risk preferences of aspiring financial market professionals," Journal of Accounting Education, Elsevier, vol. 62(C).

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