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Structuring the Initial Offering: Who to Sell To and How to Do It

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  • Vojislav Maksimovic
  • Pegaret Pichler

Abstract

We develop a unified model of the issuer’s decisions that takes into account both mechanism design and adverse selection risk. The model enables us to determine the optimal amount of information gathering prior to setting the offer price, and to understand what does and does not cause underpricing. The flexibility to allocate securities between a pool of investors who provide pricingrelevant information and investors who do not provide information is key to controlling underpricing. Policies that guarantee a minimum allocation to investors in the pool result in underpricing; policies that cap the allocations to such investors do not. The optimal number of investors in the pool, and thus the amount of information acquired, generally increases with the riskiness of the issue. However, this relation breaks down if pool members are guaranteed minimum allocations. Copyright Oxford University Press 2006

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  • Vojislav Maksimovic & Pegaret Pichler, 2006. "Structuring the Initial Offering: Who to Sell To and How to Do It," Review of Finance, European Finance Association, vol. 10(3), pages 353-387, September.
    • Handle: RePEc:oup:revfin:v:10:y:2006:i:3:p:353-387
    DOI: 10.1007/s10679-006-9000-0
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    Cited by:

    1. Bourjade, Sylvain, 2002. "Diversification of Investor's Expertise in IPOs," MPRA Paper 7259, University Library of Munich, Germany, revised Dec 2007.
    2. Aussenegg, Wolfgang & Pichler, Pegaret & Stomper, Alex, 2006. "IPO Pricing with Bookbuilding and a When-Issued Market," Journal of Financial and Quantitative Analysis, Cambridge University Press, vol. 41(4), pages 829-862, December.
    3. Boeh, Kevin K. & Dunbar, Craig G., 2021. "Raising capital after IPO withdrawal," Journal of Corporate Finance, Elsevier, vol. 69(C).
    4. Moez Bennouri & Sonia Falconieri, 2005. "Optimal Rationing in IPOs with Risk Averse Institutional Investors," Rivista di Politica Economica, SIPI Spa, vol. 95(4), pages 3-29, July-Augu.
    5. Sylvain Bourjade, 2021. "The role of expertise in syndicate formation," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 30(4), pages 844-870, November.
    6. Alex Stomper & Pegaret Pichler, 2004. "Primary Market Design: Direct Mechanisms and Markets," Working Papers 2004.9, Fondazione Eni Enrico Mattei.

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