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Case Studies of Direct Marketing Value-Added Pork Products in a Commodity Market

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  • Brian L. Buhr

Abstract

Differentiation and branding of fresh pork products have created interest in the potential for swine producers to invest further up the pork supply chain to capture a greater share of the consumer's dollar. However, the ultimate success of producer-owned ventures will depend on their ability to identify market opportunities and execute merchandising strategies to maintain sales of a perishable and seasonally variable pork product in a commodity market environment. To better understand the competitive issues in pork marketing on a small scale, three firms already engaged in direct marketing of fresh pork products are examined and reported as case studies. Copyright 2004, Oxford University Press.

Suggested Citation

  • Brian L. Buhr, 2004. "Case Studies of Direct Marketing Value-Added Pork Products in a Commodity Market," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 26(2), pages 266-279.
    • Handle: RePEc:oup:revage:v:26:y:2004:i:2:p:266-279
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    File URL: http://hdl.handle.net/10.1111/j.1467-9353.2004.00175.x
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    Cited by:

    1. Sene, Seydina & Paudel, Krishna P. & Park, Timothy A., 2016. "The Changing Structure of Retail Food Stores, Direct Marketing (DM) and Its Impact on Farmers’ Financial Performance," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235736, Agricultural and Applied Economics Association.
    2. Inderhees, Philipp & Theuvsen, Ludwig, 2006. "Farmers' strategies in globalization markets: Empirical results from Germany," 98th Seminar, June 29-July 2, 2006, Chania, Crete, Greece 10053, European Association of Agricultural Economists.
    3. Brent Hueth & Maro Ibarburu & James Kliebenstein, 2007. "Marketing Specialty Hogs: A Comparative Analysis of Two Firms from Iowa," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 29(4), pages 720-733.
    4. W. H. Furtan & J. Sauer, 2008. "Determinants of Food Industry Performance: Survey Data and Regressions for Denmark," Journal of Agricultural Economics, Wiley Blackwell, vol. 59(3), pages 555-573, September.
    5. Furtan, H. & Sauer, J., 2009. "Determinants of Food Industry Performance – Survey Data and Regressions for Denmark," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 44, March.
    6. Paudel, Krishna P. & Park, Timothy A. & Pandit, Mahesh, 2017. "U.S. Farmers' Decision to Choose Direct Sales Channel: A Fractional Seemingly Unrelated Semiparametric Model," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258370, Agricultural and Applied Economics Association.

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