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Heterogeneous preferences and new innovation cycles in mature industries: the amateur camera industry 1955--1974

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  • Paul Windrum

Abstract

This paper examines the amateur camera industry between 1955 and 1974. The case raises important issues for our understanding of the product lifecycle. First, an industry can experience more than one round of radical product and process innovation in its history. Second, there is not a strict sequence of product innovation followed by process innovation. Third, the existence of a dominant design depends on there being a relatively homogeneous set of consumers. Heterogeneous consumer preferences support different camera designs in two distinct market niches in the amateur camera industry. Fourth, new rounds of entry and exit, and new industry shake-outs can occur, with new, innovative entrants displacing old firms. Fifth, when the new firms are from developing countries, a shift in global production occurs. The success of new Japanese entrants in this period lay in their being more successful innovators, not in their exploiting wage/cost advantages. Copyright 2005, Oxford University Press.

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Bibliographic Info

Article provided by Oxford University Press in its journal Industrial and Corporate Change.

Volume (Year): 14 (2005)
Issue (Month): 6 (December)
Pages: 1043-1074

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Handle: RePEc:oup:indcch:v:14:y:2005:i:6:p:1043-1074

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Cited by:
  1. Baudisch, Alexander Frenzel, 2007. "Consumer heterogeneity evolving from social group dynamics: Latent class analyses of German footwear consumption 1980-1991," Journal of Business Research, Elsevier, Elsevier, vol. 60(8), pages 836-847, August.
  2. Ulrich Witt, 2008. "Symbolic Consumption and the Social Construction of Product Characteristics," Papers on Economics and Evolution, Philipps University Marburg, Department of Geography 2008-15, Philipps University Marburg, Department of Geography.
  3. Ron Martin & Peter Sunley, 2011. "Conceptualising Cluster Evolution: Beyond the Life-Cycle Model?," Papers in Evolutionary Economic Geography (PEEG), Utrecht University, Section of Economic Geography 1112, Utrecht University, Section of Economic Geography, revised Jul 2011.
  4. Corrocher, Nicoletta & Zirulia, Lorenzo, 2010. "Demand and innovation in services: The case of mobile communications," Research Policy, Elsevier, Elsevier, vol. 39(7), pages 945-955, September.
  5. Vanessa OLTRA & Maïder SAINT JEAN, 2009. "Environmental Innovations and Industrial Dynamics (In French)," Cahiers du GREThA, Groupe de Recherche en Economie Théorique et Appliquée 2009-22, Groupe de Recherche en Economie Théorique et Appliquée.
  6. Christian Schubert & Andreas Chai, 2012. "Sustainable Consumption and Consumer Sovereignty," Papers on Economics and Evolution, Philipps University Marburg, Department of Geography 2012-14, Philipps University Marburg, Department of Geography.

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