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Search strategy in product innovation process: theory and evidence from the evolution of agrochemical lead discovery process

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  • Surya Mahdi
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    Abstract

    This paper investigates different problem-solving strategies--herein called 'search strategies'--in the process of product innovation. It takes issue with the basic assumption of current models of the product innovation process (PIP), which unrealistically consider that the actors of product innovation--the product innovators--are all hyper-rational, homogeneous and non-choice-restricted actors. In order to take into account the more realistic view of the product innovators--as bounded rational, heterogeneous and choice-restricted actors--this paper proposes an alternative model of PIP based on cognitive psychology. According to this framework, the options of search strategy available to each product innovator depend on certain 'problem-solving-related' capabilities that he or she is able or not to use. To examine the validity of this theoretical framework, this paper investigates the phenomenon of the evolution of discovery methods in the agrochemical lead discovery process. Data for this investigation have been gathered through chronological product innovation survey of an agrochemical product registration database as well as a patent and publications index database. Results from this investigation seem to confirm the above argument. Copyright 2003, Oxford University Press.

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    Bibliographic Info

    Article provided by Oxford University Press in its journal Industrial and Corporate Change.

    Volume (Year): 12 (2003)
    Issue (Month): 2 (April)
    Pages: 235-270

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    Handle: RePEc:oup:indcch:v:12:y:2003:i:2:p:235-270

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    Cited by:
    1. Nightingale, Paul, 2004. "Technological capabilities, invisible infrastructure and the un-social construction of predictability: the overlooked fixed costs of useful research," Research Policy, Elsevier, vol. 33(9), pages 1259-1284, November.
    2. Kopecka, Jarmila A. & Santema, Sicco C. & Buijs, Jan A., 2012. "Designerly ways of muddling through," Journal of Business Research, Elsevier, vol. 65(6), pages 729-739.
    3. Keld Laursen & Ammon Salter, 2003. "Searching Low and High What Types of Firms use Universities as a Source of Innovation?," DRUID Working Papers 03-16, DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies.
    4. Laursen, Keld & Salter, Ammon, 2004. "Searching high and low: what types of firms use universities as a source of innovation?," Research Policy, Elsevier, vol. 33(8), pages 1201-1215, October.

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