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Valuing product attributes in Vickrey auctions when market substitutes are available

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  • Frode Alfnes

Abstract

This article investigates the weakly dominant strategy in Vickrey auctions when substitutes are available in the market. We find that it is optimal for the consumers to shade their bids so that they obtain at least the same surplus from the auction as they would from the market. For products that would be bought in the market, the optimal bid is the market price. For other products, the optimal bid is below the market price. Furthermore, the full bidding approach is an incentive-compatible method for eliciting consumers' valuations of product attributes if the products in the auction have the same field substitutes. Oxford University Press and Foundation for the European Review of Agricultural Economics 2009; all rights reserved. For permissions, please email journals.permissions@oxfordjournals.org, Oxford University Press.

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  • Frode Alfnes, 2009. "Valuing product attributes in Vickrey auctions when market substitutes are available," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 36(2), pages 133-149, June.
    • Handle: RePEc:oup:erevae:v:36:y:2009:i:2:p:133-149
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    File URL: http://hdl.handle.net/10.1093/erae/jbp013
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    Cited by:

    1. Frode Alfnes & Chengyan Yue & Helen H. Jensen, 2010. "Cognitive dissonance as a means of reducing hypothetical bias," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 37(2), pages 147-163, June.
    2. Onur Sapci & Ayse Sapci, 0. "Consumer Perception of Food Expiration Labels: “Sell By” Versus “Expires On”," Eastern Economic Journal, Palgrave Macmillan;Eastern Economic Association, vol. 0, pages 1-17.
    3. Onur Sapci & Ayse Sapci, 2020. "Consumer Perception of Food Expiration Labels: “Sell By” Versus “Expires On”," Eastern Economic Journal, Palgrave Macmillan;Eastern Economic Association, vol. 46(4), pages 673-689, October.
    4. Christopher R. Gustafson & Travis J. Lybbert & Daniel A. Sumner, 2016. "Consumer sorting and hedonic valuation of wine attributes: exploiting data from a field experiment," Agricultural Economics, International Association of Agricultural Economists, vol. 47(1), pages 91-103, January.
    5. Myat Thida Win & Mywish K. Maredia & Duncan Boughton, 2023. "Farmer demand for certified legume seeds and the viability of farmer seed enterprises: Evidence from Myanmar," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 15(2), pages 555-569, April.
    6. Tyler J. Klain & Jayson L. Lusk & Glynn T. Tonsor & Ted C. Schroeder, 2014. "An experimental approach to valuing information," Agricultural Economics, International Association of Agricultural Economists, vol. 45(5), pages 635-648, September.
    7. Gracia, Azucena & de Magistris, Tiziana & Nayga, Rodolfo M., Jr., 2011. "Willingness to pay for a local food label for lamb meat in Spain," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114607, European Association of Agricultural Economists.
    8. Colson Gregory & Corrigan Jay R & Rousu Matthew C., 2010. "The Impact of Perceived Prices on Willingness to Pay in Experimental Auctions," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 8(1), pages 1-13, November.
    9. Lee, Ji Yong & Fox, John A., 2016. "The effects of allowing substitutes on bidding behavior in a private value experimental auction," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235900, Agricultural and Applied Economics Association.
    10. Combris, Pierre & Giraud-Héraud, Eric & Pinto, Alexandra Seabra, 2015. "Relative willingness to pay and surplus comparison mechanism," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202755, European Association of Agricultural Economists.
    11. Li, Hao & Elbakidze, Levan, 2016. "Application of Regression Discontinuity Approach in Experimental Auctions: A Case Study of Gaining Participants’ Trust and Their Willingness to Pay," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 236149, Agricultural and Applied Economics Association.
    12. Han, Doo Bong & Nayga, Rodolfo M., Jr. & Lee, Ji Yong & Yoon, Jong Min, 2012. "Assessing Korean Consumers’ Valuation for Domestic and Imported Rice: Importance of Country of Origin and Food Miles Information," 2012 Annual Meeting, February 4-7, 2012, Birmingham, Alabama 119817, Southern Agricultural Economics Association.
    13. Alfnes, Frode & Rickertsen, Kyrre, 2009. "Unstable Individual Preferences and Stable Aggregate Demand: French Consumers’ Willingness to Pay for Farmed and Wild Cod," 2009 Conference, August 16-22, 2009, Beijing, China 49968, International Association of Agricultural Economists.
    14. Tiziana de-Magistris & Azucena Gracia, 2016. "Assessing Projection Bias in Consumers’ Food Preferences," PLOS ONE, Public Library of Science, vol. 11(2), pages 1-11, February.
    15. Maredia, Mywish K. & Shupp, Robert & Opoku, Edward & Mishili, Fulgence & Reyes, Bryon & Kusolwa, Paul & Kusi, Francis & Kudra, Abdul, 2018. "Do Farmers Value Seeds of Different Quality Differently? Evidence from Willingness to Pay Experiments in Tanzania and Ghana," Food Security International Development Working Papers 270988, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    16. COMBRIS Pierre & SEABRA PINTO Alexandra & GIRAUD HERAUD Eric, 2015. "Relative willingness to pay and surplus comparison mechanism in experimental auctions," Cahiers du GREThA (2007-2019) 2015-20, Groupe de Recherche en Economie Théorique et Appliquée (GREThA).
    17. Katherine P. Adams & Travis J. Lybbert & Stephen A. Vosti & Emmanuel Ayifah, 2016. "Using an economic experiment to estimate willingness-to-pay for a new maternal nutrient supplement in Ghana," Agricultural Economics, International Association of Agricultural Economists, vol. 47(5), pages 581-595, September.
    18. Maurizio Canavari & Andreas C. Drichoutis & Jayson L. Lusk & Rodolfo M. Nayga, Jr., 2018. "How to run an experimental auction: A review of recent advances," Working Papers 2018-5, Agricultural University of Athens, Department Of Agricultural Economics.
    19. Dolgopolova, Irina & Teuber, Ramona & Roosen, Jutta, 2017. "The Reference Price Is Not The Limit: Analysis Of Consumer Valuations In Second-price Vickrey Auction," 2017 International Congress, August 28-September 1, 2017, Parma, Italy 260882, European Association of Agricultural Economists.

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