This paper examines empirically the proposition of Armen Alchian and William Allen (1964) that shipping charges induce consumers to opt for higher quality goods. The authors show, in a household productions framework, why this holds whether goods or buyers travel. Using a large sample of individual consumption data for football games, they find that buyers who travel the farthest, purchase the best tickets. In the end, the authors believe that the Alchian and Allen theorem is so broad and pervasive that it qualifies as the third law of demand. Copyright 1993 by Oxford University Press.
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