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Advertising and Product Quality in Posted-Offer Experiments

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Author Info
Holt, Charles A
Sherman, Roger

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Abstract

Sellers select both price and quality, but buyers have limited information about those choices in the experiments reported here. Market efficiency is high under full information with truthful advertising of prices and qualities, but is much lower with no advertising of price or quality. Efficiency does not improve when sellers were permitted to advertise price, but not quality, and in half of these experiments "lemons" outcomes occur. Although the range of outcomes is great, it cannot be claimed that price advertising improves efficiency when quality is unknown. Copyright 1990 by Oxford University Press.

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Publisher Info
Article provided by Oxford University Press in its journal Economic Inquiry.

Volume (Year): 28 (1990)
Issue (Month): 1 (January)
Pages: 39-56
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Handle: RePEc:oup:ecinqu:v:28:y:1990:i:1:p:39-56

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  1. Antonio Cabrales & Gary Charness & Marie-Claire Villeval, 2006. "Competition, Hidden Information, and Efficiency: an Experiment," Working Papers 0605, Groupe d'Analyse et de Théorie Economique (GATE), Centre national de la recherche scientifique (CNRS), Université Lyon 2, Ecole Normale Supérieure. [Downloadable!]
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  2. John A. List, 2005. "The Behavioralist Meets the Market: Measuring Social Preferences and Reputation Effects in Actual Transactions," NBER Working Papers 11616, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
    Other versions:
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