The Impact of External Parties on Brand-Name Capital: The 1982 Tylenol Poisonings and Subsequent Cases
AbstractAn examination of the 1982 Tylenol poisonings reveals stock-market losses to Johnson & Johnson that far exceed direct costs and losses shared with other pain-reliever producers. This evidence provides support for the Klein and Leffler (1981) theory of brand names as quality-assuring mechanisms. Of the subsequent cases, only the 1986 Tylenol poisonings were associated with significant stock-market losses. Prior to the 1982 and 1986 Tylenol poisonings, Tylenol was the number one pain reliever, whereas the other pain relievers that were poisoned had a much lower level of brand-name capital to lose. Copyright 1989 by Oxford University Press.
Download InfoTo our knowledge, this item is not available for download. To find whether it is available, there are three options:
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
Bibliographic InfoArticle provided by Western Economic Association International in its journal Economic Inquiry.
Volume (Year): 27 (1989)
Issue (Month): 4 (October)
Contact details of provider:
Postal: Oxford University Press, Great Clarendon Street, Oxford OX2 6DP, UK
Fax: 01865 267 985
Web page: http://ei.oupjournals.org/
More information through EDIRC
You can help add them by filling out this form.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Oxford University Press) or (Christopher F. Baum).
If references are entirely missing, you can add them using this form.