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Coase on Broadcasting, Advertising and Policy

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  • Pratten, Stephen

Abstract

The initial argument developed in this paper is that a wants-based conception of the objectives of policy, clearly operative in his broadcasting studies, together with the acceptance of certain assumed properties of the competitive process, tightly constrain Coase's work. At times, for example, when considering the impact of advertising, Coase accepts that the assessment of policy must be carried out on a broader basis. Coase does not, however, go on to develop a criterion beyond wants. Elsewhere, he highlights the importance of the distinction between wants and needs. This paper further argues that, by elaborating upon this distinction, it becomes possible to give an indication of how a broader framework for the assessment of policy might be developed. Copyright 2001 by Oxford University Press.

Suggested Citation

  • Pratten, Stephen, 2001. "Coase on Broadcasting, Advertising and Policy," Cambridge Journal of Economics, Cambridge Political Economy Society, vol. 25(5), pages 617-638, September.
  • Handle: RePEc:oup:cambje:v:25:y:2001:i:5:p:617-38
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    Cited by:

    1. Elodie Bertrand, 2014. "‘The fugitive’: The figure of the judge in Coase's economics," Post-Print hal-03481745, HAL.
    2. Elodie Bertrand, 2015. "From the Firm to Economic Policy: The Problem of Coase's Cost," Post-Print hal-03512866, HAL.
    3. Ana Lourenço, 2013. "In memoriam of Professor Ronald Coase," Working Papers de Economia (Economics Working Papers) 06, Católica Porto Business School, Universidade Católica Portuguesa.
    4. Driver, Ciaran, 2015. "Advertising’s Elusive Economic Rationale: is there a case for limiting tax relief?," MPRA Paper 68790, University Library of Munich, Germany.
    5. Elodie Bertrand, 2010. "The three roles of the 'Coase theorem' in Coase's works," Post-Print hal-02409115, HAL.

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