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Consumers’ Willingness to Pay for Health Benefits in Food Products: A Meta-Analysis

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  • Irina Dolgopolova
  • Ramona Teuber

Abstract

This article analyzes the existing literature on consumers’ marginal willingness to pay (MWTP) for health benefits in food products. Results indicate that the presence of a health claim does not only increase MWTP for health benefits in foods but also reduces heterogeneity among MWTP estimates. Hypothetical methods significantly positively affect MWTP. The most popular product category “dairy” negatively influences MWTP. The popular health claim of “lowering cholesterol” has a significantly positive influence on MWTP. In addition, our review highlights that existing studies significantly differ in their setup, which renders the inference of clear-cut conclusions rather problematic.

Suggested Citation

  • Irina Dolgopolova & Ramona Teuber, 2018. "Consumers’ Willingness to Pay for Health Benefits in Food Products: A Meta-Analysis," Applied Economic Perspectives and Policy, Agricultural and Applied Economics Association, vol. 40(2), pages 333-352.
    • Handle: RePEc:oup:apecpp:v:40:y:2018:i:2:p:333-352.
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    File URL: http://hdl.handle.net/10.1093/aepp/ppx036
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    Citations

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    Cited by:

    1. Kofi Britwum & Amalia Yiannaka, 2019. "Labeling food safety attributes: to inform or not to inform?," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 7(1), pages 1-21, December.
    2. Ching‐Hua Yeh & Stefan Hirsch, 2023. "A meta‐regression analysis on the willingness‐to‐pay for country‐of‐origin labelling," Journal of Agricultural Economics, Wiley Blackwell, vol. 74(3), pages 719-743, September.
    3. Camillus Abawiera Wongnaa & Faizal Adams & Richard Kwasi Bannor & Dadson Awunyo-Vitor & Isaac Mahama & Bismark Afoakwa Osei & Yaw Owusu-Ansah & Angelina Ackon, 2019. "Job creation and improved consumer health through commercialisation of tiger nut yoghurt: a willingness to pay analysis," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 9(1), pages 1-22, December.
    4. Wen Lin, 2023. "The effect of product quantity on willingness to pay: A meta‐regression analysis of beef valuation studies," Agribusiness, John Wiley & Sons, Ltd., vol. 39(3), pages 646-663, July.
    5. Chantal Gascuel & Michèle Tixier-Boichard & Benoit Dedieu & Cécile Détang-Dessendre & Pierre Dupraz & Philippe Faverdin & Laurent Hazard & Philippe Hinsinger & Isabelle Litrico-Chiarelli & Françoise M, 2019. "Réflexion prospective interdisciplinaire pour l’agroécologie. Rapport de synthèse," Post-Print hal-02154433, HAL.
    6. Martinez, Elena M. & Blackstone, Nicole T. & Masters, William A. & Wilde, Parke E., 2023. "Retail prices for sustainable, healthy diets: are foods with lower environmental impacts and healthier nutritional profiles also more expensive?," 2023 Annual Meeting, July 23-25, Washington D.C. 335753, Agricultural and Applied Economics Association.

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