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The Effect of Supercenter-format Stores on the Healthfulness of Consumers' Grocery Purchases

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  • Richard Volpe
  • Abigail Okrent
  • Ephraim Leibtag

Abstract

We examine the effect of supercenter market share on consumers' food-at-home purchasing habits in the United States. We measure healthfulness several different ways to ensure robustness, but all measurements place a greater value on fresh fruits and vegetables and whole grains than on processed foods high in sugar and sodium. We find that from 1998--2006 consumers generally purchased less healthful foods at supercenters than they do at supermarkets. Moreover, a one-percent increase in the local market share of supercenters results in a decrease in purchase healthfulness for groceries of 0.10 to 0.46 percent. This relationship is statistically significant and robust. Copyright 2013, Oxford University Press.

Suggested Citation

  • Richard Volpe & Abigail Okrent & Ephraim Leibtag, 2013. "The Effect of Supercenter-format Stores on the Healthfulness of Consumers' Grocery Purchases," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 95(3), pages 568-589.
    • Handle: RePEc:oup:ajagec:v:95:y:2013:i:3:p:568-589
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    File URL: http://hdl.handle.net/10.1093/ajae/aas132
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