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Priorities and Preferences in the Allocation of MPP Branded Funds to Agribusiness Firms

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  • Kim L. Jensen
  • Paul M. Jakus

Abstract

In 1993, legislation was passed that required the USDA to give priority in the allocation of its Market Promotion Program (MPP) branded funds to small firms, new-to-export firms, and firms facing exporting problems in foreign markets. However, the MPP is still criticized in the popular press and by the General Accounting Office as favoring large and existing exporting firms that do not face exporting problems. Using a unique firm-level data set, the effectiveness of the 1993 legislation is evaluated by analyzing the allocation of MPP funds according to firm characteristics and the priorities set in the 1993 legislation. Copyright 1997, Oxford University Press.

Suggested Citation

  • Kim L. Jensen & Paul M. Jakus, 1997. "Priorities and Preferences in the Allocation of MPP Branded Funds to Agribusiness Firms," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 79(4), pages 1319-1331.
  • Handle: RePEc:oup:ajagec:v:79:y:1997:i:4:p:1319-1331
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    File URL: http://hdl.handle.net/10.2307/1244288
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    Cited by:

    1. Kinnucan, Henry W. & Gong, Li, 2014. "Goodwill and Export Promotion Dynamics," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 46(1), pages 73-88, February.
    2. repec:ags:joaaec:163206 is not listed on IDEAS

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