Market Orientation, Performance, and Perceived Environmental Uncertainty in South Korean Apparel Retail Stores
AbstractWe investigated the effects of environmental uncertainty on South Korean apparel retailers' performance and market-orientation (MO) strategies and the effects of their MO strategies on their performance. Market turbulence negatively affects the retailers' performance and use of some MO strategies, but their use of some MO strategies positively affects performance.
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Bibliographic InfoArticle provided by Ottawa United Learning Academy in its journal Transnational Corporations Review.
Volume (Year): 2 (2010)
Issue (Month): 3 (September)
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market orientation; performance; uncertainty; apparel retailing; South Korea;
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