The Influence Of Corporate Social Responsibility On Supply Chain Management

The concepts of supply chains and the integrat ion of organizations which are part of them are being increasingly observed and stressed. The same applies to the concept of corporate social responsibility, which is nowadays seen as essential for maintaining of economic, social and natural environment. However, it is rarely considered how these two concepts influence one another and how they can be combined in order to create a new paradigm for protecting the triple bottom line: ?People-Planet-Profit?. In this paper we try to explore the relations between the concepts of corporate soc ial responsibility and supply chain management, where we particularly focus on the opportunities that this combined concept brings to today's business environment, when we are surrounded with threats of crisis, layoffs, bankruptcies and on how we can fully use knowledge from both fields to provide a future to organizations and their supply chains, employees and the environment in which they operate. With implementing a necessary holistic style of thinking, we'll add to the supply chain management system, which ciplinary system, a dimension of necessary and sufficient social responsibility of organizations operating in the chain, thus presenting new opportunities for a socially responsible supply chain.