The Business Cluster's Distribution e-Channels
AbstractThe business cluster cooperative potential and business capability improvement are dependent on e-business implementation and business model change dynamics in cluster and his members based in new and existing distribution channels, customer relationships management and supplychain integration. In this work analyse cluster’s e-business models, e-commerce forms and distribution e-channels for three business cases: when cluster members are oriented on own business, on cooperative’s project or customer.
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Bibliographic InfoArticle provided by Faculty of Economics in Osijek, Croatia in its journal Business Logistics in Modern Management.
Volume (Year): 11 (2011)
Issue (Month): ()
business cluster; e-business; e-commerce; distribution e-channel;
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