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Tendencies Of Internationalization In Retailing

Author

Listed:
  • Pop Nicolae Alexandru

    (Academia de Studii Economice Bucuresti, Faculty of Marketing)

  • Dabija Dan Cristian

    (Babes-Bolyai University, Faculty of Economics and Business Administration)

Abstract

Manufacturing companies took advantage of internationalization as early as in the seventies and eighties of the last century, whereas retail companies have used these chances not before the last few years in order to improve access to resources, to increase sales and to extend activities to external markets. Once a retail company has decided to penetrate a foreign market they must be aware of the unfamiliar working of external environment that they cannot control. Even the world's leading retailers make mistakes when approaching markets they do not understand properly.

Suggested Citation

  • Pop Nicolae Alexandru & Dabija Dan Cristian, 2008. "Tendencies Of Internationalization In Retailing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 1099-1105, May.
    • Handle: RePEc:ora:journl:v:4:y:2008:i:1:p:1099-1105
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    File URL: http://steconomice.uoradea.ro/anale/volume/2008/v4-management-marketing/202.pdf
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    Citations

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    Cited by:

    1. Dan Cristian Dabija, 2011. "Aspects Regarding The Marketing Environment Of Retailers," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(16), pages 63-74, April.

    More about this item

    Keywords

    retailing; internationalization; elements of external environment; behavioural polyvalence; consumers' orientation;
    All these keywords.

    JEL classification:

    • D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
    • D10 - Microeconomics - - Household Behavior - - - General

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