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The Role And Implications Of The Event Based Communication In The Electoral Campaign

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  • Tatu Cristian Ionut

    ()
    (Bucharest Academy Of Economic Studies, Faculty of Marketing)

  • Pastiea Mihai

    ()

  • Ion Andrei

    ()
    (Bucharest Academy Of Economic Studies,)

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    Abstract

    The electoral campaigns are considered to be among the most delicate challenges for a marketer due to the limited time available, the sensible margin for error, the high impact of each statement and the condensation of a quite large amount of resources in a 30 day period. While the ultimate goal for the campaign staff is to bring the global electoral package closer to the electorate and earn their votes most, of the time various competitors use disappointingly similar tactics that create confusion among the electorate. The campaign related events turned out to be one of the tactics that allows for a pin-point targeting of the electorate and a better control on the receivers of the message. This paper focuses on the types of events used that can be used in an electoral campaign reinforced with their particularities and effects registered in previous campaigns.

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    Bibliographic Info

    Article provided by University of Oradea, Faculty of Economics in its journal The Annals of the University of Oradea. Economic Sciences.

    Volume (Year): 1 (2011)
    Issue (Month): 2 (December)
    Pages: 805-810

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    Handle: RePEc:ora:journl:v:1:y:2011:i:2:p:805-810

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    Related research

    Keywords: electoral marketing; communication; events; targeting; global electoral pachage;

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