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Demo-Social Determinants Of European Consumer Behaviour

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  • Danu Marcela-Cornelia

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    Abstract

    The components of demo-social macroeconomic level but especially in the continental context were decisive action on both exponents of the supply and the demand; the businessman need to know features, character and effects of these variables on the functionality they produce while the European market and national. From the range of the demo-social components, I referred to the social classes, the reference groups, the area of residence, taking into consideration reality that these components carries on business in general, particularly on the consumer, a long-term determination so, their knowledge as fair provides managers can develop policies and strategies consistent with these conditions.

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    Bibliographic Info

    Article provided by University of Oradea, Faculty of Economics in its journal The Journal of the Faculty of Economics - Economic.

    Volume (Year): 1 (2010)
    Issue (Month): 1 (July)
    Pages: 191-195

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    Handle: RePEc:ora:journl:v:1:y:2010:i:1:p:191-195

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    Related research

    Keywords: demographic-social determinants; social class; reference groups; family; residence environment; inter-variable correlations;

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