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The High -Impact Of Franchising On Economic Affairs In Some Of The Eu Members

Author

Listed:
  • Scarlatescu Iuliana

    (Universitatea Constantin Brancoveanu din Pitesti, Management Marketing in Afaceri Economice)

  • Maracine Mihaela Simona

    (Universitatea Constantin Brancoveanu din Pitesti, Management Marketing in Afaceri Economice)

Abstract

International companies prefer the franchise as it is very difficult to manage a business from distance and create a network of locations at low costs. Once the franchise is offered, the company gets away with the concern that contracting a location, with

Suggested Citation

  • Scarlatescu Iuliana & Maracine Mihaela Simona, 2009. "The High -Impact Of Franchising On Economic Affairs In Some Of The Eu Members," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 251-256, May.
    • Handle: RePEc:ora:journl:v:1:y:2009:i:1:p:251-256
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    File URL: http://steconomice.uoradea.ro/anale/volume/2009/v1-international-relations-and-european-integration/39.pdf
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    More about this item

    Keywords

    franchising; economic affairs; international brands; economic globalization;
    All these keywords.

    JEL classification:

    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics

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