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The Price as a Mix Tool in the Busines Marketing

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Author Info
Svobodka Klasova
Abstract

The report gives an a overview of the price as a mix tool in the business marketing. It presents the main price factors that impact the price decisions of the industrial marketing specialists.

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File URL: http://unwe.acad.bg/repec/sources/1c2004.pdf
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Publisher Info
Article provided by Department of Management and Informatics, University of National and World Economy in its journal Management, Information and Marketing Aspects of the economically Development of the Balkan Countries.

Volume (Year): (2004)
Issue (Month): (November)
Pages: 96-106
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Handle: RePEc:nwe:confer:y:2004:p:96-106

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Web page: http://www.unwe.acad.bg/
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Related research
Keywords: price; mix tool;

Find related papers by JEL classification:
M - Business Administration and Business Economics; Marketing; Accounting
M3 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising

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This page was last updated on 2009-11-20.

This information is provided to you by IDEAS at the Department of Economics, College of Liberal Arts and Sciences, University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics.