The Price as a Mix Tool in the Busines Marketing
AbstractThe report gives an a overview of the price as a mix tool in the business marketing. It presents the main price factors that impact the price decisions of the industrial marketing specialists.
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Bibliographic InfoArticle provided by Department of Management and Informatics, University of National and World Economy in its journal Management, Information and Marketing Aspects of the economically Development of the Balkan Countries.
Volume (Year): (2004)
Issue (Month): (November)
price; mix tool;
Find related papers by JEL classification:
- M - Business Administration and Business Economics; Marketing; Accounting
- M3 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising
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