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The Price as a Mix Tool in the Busines Marketing

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  • Svobodka Klasova
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    Abstract

    The report gives an a overview of the price as a mix tool in the business marketing. It presents the main price factors that impact the price decisions of the industrial marketing specialists.

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    File URL: http://unwe.acad.bg/repec/sources/1c2004.pdf
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    Bibliographic Info

    Article provided by Department of Management and Informatics, University of National and World Economy in its journal Management, Information and Marketing Aspects of the economically Development of the Balkan Countries.

    Volume (Year): (2004)
    Issue (Month): (November)
    Pages: 96-106

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    Handle: RePEc:nwe:confer:y:2004:p:96-106

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    Web page: http://www.unwe.bg/
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    Related research

    Keywords: price; mix tool;

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