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The main stages in the development of a regional advertisement market

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  • A.V.Naumova

Abstract

Currently, in the Siberian advertising market the proportion of the outdoor advertisements is increasing (66%) slightly ousting the mass-media ones. The leaders among the agencies are those who provide and release the ads. However, only 48% of the companies are exclusively engaged in the advertising activity. The paper shows the existing reserves of this market. It is not accidental that its capacity consistently goes up at a high rate and that in 2004 it made about 2 billion rubles, but the average contract spending, in spite of some increase, is still not high (slightly over 15 thousand rubles). The paper shows the drawbacks in the establishment of the regional advertisement market and analyses its main stages.

Suggested Citation

  • A.V.Naumova, 2006. "The main stages in the development of a regional advertisement market," Journal "Region: Economics and Sociology", Institute of Economics and Industrial Engineering of Siberian Branch of RAS, vol. 1.
    • Handle: RePEc:nos:regioe:2006-1_11
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