IDEAS home Printed from https://ideas.repec.org/a/mul/jyf1hn/doi10.1431-25081y2007i2p247-266.html
   My bibliography  Save this article

Gruppi di acquisto solidali. Segnali deboli di consumatori "presenti"

Author

Listed:
  • Maria Cristina Martinengo

Abstract

Among the actors of the market, consumers represent weakest subject and are so subordinate to production and distribution that the consumer has been defined "absent". Gas (supportive buy-groups) are a part of the critical and responsible consumption area (consumerism), and are a still feeble signal of the "presence" of the consumer. This paper shows the results of a qualitative research into Gas in Turin's metropolitan area. Supportive buy-groups are networks rich in bonding social capital and have some bridging social capital toward other forms of consumerism. They have no linking social capital to put them in touch with Consumer Associations and have little linking social capital to Local Government. Gas, however, are active minority, and their pattern of critical consumption can influence consumer's choices bearing followers.

Suggested Citation

  • Maria Cristina Martinengo, 2007. "Gruppi di acquisto solidali. Segnali deboli di consumatori "presenti"," Micro & Macro Marketing, Società editrice il Mulino, issue 2, pages 247-266.
  • Handle: RePEc:mul:jyf1hn:doi:10.1431/25081:y:2007:i:2:p:247-266
    as

    Download full text from publisher

    File URL: https://www.rivisteweb.it/download/article/10.1431/25081
    Download Restriction: Access to full text is restricted to subscribers

    File URL: https://www.rivisteweb.it/doi/10.1431/25081
    Download Restriction: no
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mul:jyf1hn:doi:10.1431/25081:y:2007:i:2:p:247-266. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://www.rivisteweb.it/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.