Facebook and the Competition in Social Network Markets
AbstractSocial network markets appear to be very interesting to the eyes of the business world. This is due to the fast growth of the number of users. The paper investigates this market and the competition among the main companies. It studies also the behavior of consumers, when using social network and the business model that stays behind these activities. At the end, it reports some financial data that will help to understand the fundamentals of the market value of companies involved in this recent business.
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Bibliographic InfoArticle provided by Società editrice il Mulino in its journal Economia dei Servizi.
Volume (Year): (2011)
Issue (Month): 3 ()
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Social network; facebook; competitive analysis. JEL Classification: L11; L82; L86; M21;
Find related papers by JEL classification:
- L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
- L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
- L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
- M21 - Business Administration and Business Economics; Marketing; Accounting - - Business Economics - - - Business Economics
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