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Price Schemes for the Internet: Access to the Network and Search Advertising

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  • Nicola Meccheri

Abstract

This paper presents and analyzes the economic literature that has recently emerged in relation to two particular issues concerning the Internet: network access pricing and auction mechanisms used by search engines to sell online advertising. Possible lines for future research on those subjects are also outlined.

Suggested Citation

  • Nicola Meccheri, 2009. "Price Schemes for the Internet: Access to the Network and Search Advertising," L'industria, Società editrice il Mulino, issue 4, pages 593-616.
    • Handle: RePEc:mul:j0hje1:doi:10.1430/30678:y:2009:i:4:p:593-616
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