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Assessment of the main players of the local furniture market of Western Siberia

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Author Info

  • Andrianova,Yana

    (marketer of a network of furniture salons "GROMADA", "MEBELVILL", "GUTMEBEL", Russia)

  • Chupryakova, Alena

    () (Kemerovo State University, Faculty of Economics, Russia)

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    Abstract

    The current state of the furniture market of Western Siberia can be characterized from the point of view of the main channels of sales and the existing competition. Among large players of this market the network of furniture salons "GROMADA", "MEBELVILL", "GUTMEBEL’" is allocated. In article results of research of the main competitors of the specified network and situation analysis are presented.

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    File URL: http://www.marketing-mba.ru/article/v3_12/Andrianova_Chupryakova_2012_3.pdf
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    Bibliographic Info

    Article provided by Department of Marketing, Marketing MBA (RSconsult) in its journal Annals of marketing-mba.

    Volume (Year): 3 (2012)
    Issue (Month): (November)
    Pages:

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    Handle: RePEc:mmb:journl:articl_v3_3_12

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    Related research

    Keywords: furniture distribution networks; furniture retail; local furniture market; range.;

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