Assessment of the main players of the local furniture market of Western Siberia
AbstractThe current state of the furniture market of Western Siberia can be characterized from the point of view of the main channels of sales and the existing competition. Among large players of this market the network of furniture salons "GROMADA", "MEBELVILL", "GUTMEBEL’" is allocated. In article results of research of the main competitors of the specified network and situation analysis are presented.
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Bibliographic InfoArticle provided by Department of Marketing, Marketing MBA (RSconsult) in its journal Annals of marketing-mba.
Volume (Year): 3 (2012)
Issue (Month): (November)
furniture distribution networks; furniture retail; local furniture market; range.;
Find related papers by JEL classification:
- L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
- R3 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Production Analysis, and Firm Location
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