Evaluation of the competitiveness of corporate credit products to regional banks in the Kemerovo region
AbstractThis article discusses one of the factors determining the success of the bank - provided they credit products. The authors, based on the method of Paita, determine the competitiveness of corporate credit products to regional banks in the Kemerovo region.
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Bibliographic InfoArticle provided by Department of Marketing, Marketing MBA (RSconsult) in its journal Marketing MBA. Marketing management firms..
Volume (Year): 1 (2010)
Issue (Month): ()
competitiveness; credit product; regional bank; a corporate client.;
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- G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
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