Using the value of life buyers for the Russian model of the economy (for example the automobile industry)
AbstractThe behaviour of the manufacturer in view of vital value of the buyer on an example of the Russian car industry is considered.
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Bibliographic InfoArticle provided by Department of Marketing, Marketing MBA (RSconsult) in its journal Marketing MBA. Marketing management firms..
Volume (Year): 1 (2010)
Issue (Month): ()
life cycle; marketing vehicles; automotive; life values; goods vehicle;
Find related papers by JEL classification:
- N9 - Economic History - - Regional and Urban History
- L62 - Industrial Organization - - Industry Studies: Manufacturing - - - Automobiles; Other Transportation Equipment
- I31 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty - - - General Welfare, Well-Being
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