The Impact Of Costs And Ways Of Organizing The Distribution Of The Margin Of Farmers

This paper studies the impact of costs and ways of organizing the distribution on the margin of farmers in Switzerland. However, research results can be used in many other countries. Liberalization of the Swiss market, the abolition of very protectionist federal subsidies, arrival of new hypermarkets such as Aldi and LIDL, are just some of the challenges that Swiss farmers will have to face in the forthcoming period. One thing is certain: the control of the channels of distribution and distribution costs will be the most important factors of development of the competitive Swiss agriculture. This paper is made as a consequence of the fact that, even today, only few researchers are interested in the subject of the difficulties that Swiss farmers face, especially in the field of innovation, marketing and collaboration. Also, Swiss agriculture, compared to the European market, is competitive neither in prices, nor in the extent production. Collaboration between farmers and distributors is a rare and usually involve only a few tasks that those actors performed together from time to time. For these reasons, this paper points out factors that will play a crucial role in the strategies of farmers, as the orientation of their way of thinking from familiar to economical will be inevitable.