Ecr Strategy - Concept And Tools For Times Of Economic Recession
AbstractThe following presentation sublimates the results of extensive studying on the causes of traditional marketing channels and supplying inefficiency and non-competitiveness and developing strategic solutions, contained in the logic of efficient consumer response. Given the recessive economic situation, as well as the current moment and the necessity of developing efficient business models, among contemporary theorists and practitioners matured awareness about necessary deeper understanding of efficient consumer response strategy, including factors of affirmation of such a business approach, as well as the elements and expected ECR effects. Economies in the Balkans, especially in the Western Balkans, in recessive times, finding themselves in phase of transition and in searching for more effective business models, and faced with European integration and intensifying competitive game, have a special need for sustainable business models that mean continuity, profitability and development. Hence the need for deeper understanding of supply chain management strategy, effective in approach of efficient response to consumers. Particular emphasis is on business philosophy, strategy and tactical steps of implementation of efficient consumer response, as a new paradigm of competitive games with successful players of the Western business world.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Economic Laboratory for Transition Research (ELIT) in its journal Montenegrin Journal of Economics.
Volume (Year): 5 (2009)
Issue (Month): 10 ()
Contact details of provider:
Web page: http://www.mnje.com
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Eryk Wdowiak).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.