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Business Intelligence Model For Customers Analysis For A Sales Company

Author

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  • Ljiljana Kascelan
  • Biljana Rajkovic

Abstract

This paper defines a theoretical framework for developing business intelligence support systems for customers analysis for a sales company. It will contribute significantly to the quality of analysis of certain segments of the market and to efforts to make best decisions in this area. This paper represents a theoretical basis for a practical implementation of all system components. A concrete company example shows that the suggested business intelligence model is producing expected results.

Suggested Citation

  • Ljiljana Kascelan & Biljana Rajkovic, 2008. "Business Intelligence Model For Customers Analysis For A Sales Company," Montenegrin Journal of Economics, Economic Laboratory for Transition Research (ELIT), vol. 4(7), pages 17-27.
    • Handle: RePEc:mje:mjejnl:v:4:y:2008:i:7:p:17-27
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