Meena R. S. () (Faculty of Commerce, Banaras Hindu University, Varanasi, INDIA)
Abstract
Retailing in India is poised for boom time flowing from surging domestic consumption and consumerism. Organized and modern retail together today forms around 9 per cent of total retail in the country. The country is already witnessing a retail revolution of sorts: organized retail in India is expected because of its current nascent stage and the investments planned in this sector by existing organized retail market will be 5 per cent of total retailing by 2009. The significance of retail is apparent not only from its contribution to various economic but also by the level of employment generated by the industry. Retail is the largest industry in the United Kingdom and employs nearly three million people. However in, India attracting people to this industry and then retaining them is a challenge. This paper tells about human resource management in retail sector such as product knowledge, market awareness and success of retail environment largely depends on the workforce. Given the kind of work hours and the pressures on perform-ance, the retailer needs staff which is completely motivated. Thus, this paper focused on retailer’s single largest controllable expenses and the work force is the retailers face to the customer. Human Resource Depart-ment plays an important role not only in selecting the right person for the right job but also in maintaining their morale and ensuring that employee attrition is minimized.
Download Info
To download:
If you experience problems downloading a file, check if you have the
proper application to
view it first. Information about this may be contained
in the File-Format links below. In case of further problems read
the IDEAS help
page. Note that these files are not on the IDEAS
site. Please be patient as the files may be large.