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A study on Effectiveness of Colgate Maxfresh TV Advertisement

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Author Info
Muruganantham G. () (Department of Management Studies, National Institute of Technology, Tiruchirappalli 620 015, INDIA)
Abstract

Advertising has become a serious and big business in India. The Indian economy is booming and consequently the advertising and communication media are booming too. Television with reach of 75 per cent in urban and 38 per cent in rural area, continues to be the medium with highest reach. According to a recent study by Adex India, a division of TAM Media Research, Television advertisements with film stars or cricketers as models have almost doubled in the last two years. This study mainly focuses on the effectiveness of Colgate Maxfresh TV advertisement which was endorsed Celebrities in TV media.

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Article provided by Advances in Management in its journal Advances in Management.

Volume (Year): 2 (2009)
Issue (Month): 6 (June)
Pages:
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Handle: RePEc:mgn:journl:v:2:y:2009:i:6:a:11

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This page was last updated on 2009-11-25.

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