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Why Free Markets Can Sometimes Turn into "Peacock Markets": The Evolution of Credit Cards

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  • Joshua M. Frank
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    Abstract

    >p>The credit card market has evolved into what is defined here as a "peacock market." Analogous to extravagant and inefficient male peacock displays, a "peacock market" has developed to become dominated by elaborate signals that are no longer connected in a meaningful way to price, quality, or efficiency.>/p>>p>The focus of this analysis is on how the institutional framework of the credit card market has evolved. It is concluded that while recent and proposed regulations are beneficial, a peacock market-based strategy is already embedded in current institutional thinking and will be very difficult to reverse.>/p>

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    Bibliographic Info

    Article provided by M.E. Sharpe, Inc. in its journal Journal of Economic Issues.

    Volume (Year): 44 (2010)
    Issue (Month): 2 (June)
    Pages: 325-336

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    Handle: RePEc:mes:jeciss:v:44:y:2010:i:2:p:325-336

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    Keywords: credit cards; lock-in; peacock; regulation;

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