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The effects of revenue management via diversification strategy on Non-Commercial Bank Financial Institutions' productivity: empirical evidence from Malaysia

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Author Info
Fadzlan Sufian

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Abstract

By employing the Malmquist Productivity Index (MPI), this paper attempts to examine the effect of Non-Commercial Bank Financial Institutions (NCBFIs) revenue management strategy via diversification into the non-traditional activities during the period 2000-2004. To do so, the procedure is repeated twice. First, the non-traditional activities items are omitted from the analysis, and then they are added as an additional output variable. The results suggest that while the merchant banks' productivity is enhanced, the finance companies' productivity worsened. Multivariate analysis based on the GLS fixed and random effect estimators reinforces these findings.

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File URL: http://inderscience.metapress.com/link.asp?target=contribution&id=N23227520175L373
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Publisher Info
Article provided by Inderscience Enterprises Ltd in its journal International Journal of Revenue Management.

Volume (Year): 2 (2008)
Issue (Month): 4 (January)
Pages: 376-401
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Handle: RePEc:mes:ijrevm:v:2:y:2008:i:4:p:376-401

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Web page: http://inderscience.metapress.com/link.asp?target=journal&id=120377

For technical questions regarding this item, or to correct its listing, contact: (Christopher F. Baum).

Related research
Keywords: non-bank financial institutions; revenue management; productivity changes; MPI; Malmquist productivity index; Malaysia; diversification strategy;

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This page was last updated on 2009-12-19.


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