Alexandra Kontolaimou Dionysios Psallidas Anastasia Pseiridis
Abstract
We investigate mission statements of 129 commercial banks in ten South Eastern European countries by examining their websites. Only one in four banks discloses a properly labelled ('explicit') mission statement. We then study 'implicit' mission statements, seeking components of mission statements. The findings suggest that the banks examined posit higher emphasis on customers and 'pragmatic' aspects of their activity and lower on society, values, and 'societal' employee motivation, which seems quite contrary to the view that long-term profitability goes hand in hand with efforts to serve the interests of all stakeholders groups, which are affected by, and/or affect, company activities.
Download Info
To download:
If you experience problems downloading a file, check if you have the
proper application to
view it first. Information about this may be contained
in the File-Format links below. In case of further problems read
the IDEAS help
page. Note that these files are not on the IDEAS
site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 2 (2007) Issue (Month): 1 (January) Pages: 82-99 Download reference. The following formats are available: HTML
(with abstract),
plain text
(with abstract),
BibTeX,
RIS (EndNote, RefMan, ProCite),
ReDIF